Copy this code and use at checkout
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
$50 Off on Order Over $150, $25 Off on Order Over $100
Get $50 Off on Order Over $150, $25 Off on Order Over $100
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Wrangler is an iconic American denim and lifestyle brand renowned for its rugged authenticity, Western heritage, and commitment to quality craftsmanship. Founded in 1947 by the Blue Bell Overall Company in Greensboro, North Carolina, Wrangler’s roots trace back to 1904 when C.C. Hudson established the Hudson Overall Company. The brand’s name, “Wrangler,” was adopted in 1947 to reflect its association with the cowboy lifestyle.
Heritage & Evolution
Wrangler’s journey began with the introduction of the 11MWZ jeans, designed specifically for cowboys with features like flat rivets, a zipper fly, and reinforced seams. These jeans were developed in collaboration with Rodeo Ben, a tailor known for his work with rodeo professionals. In 1974, the Professional Rodeo Cowboys Association (PRCA) officially endorsed Wrangler jeans, solidifying the brand’s status in Western wear.
Over the decades, Wrangler expanded its reach internationally, opening a factory in Belgium in 1962 and gaining popularity in Europe. In 1986, Blue Bell merged with VF Corporation, and by 1996, one in every five pairs of jeans sold in America was a Wrangler. In 2019, Wrangler became part of Kontoor Brands, a spin-off from VF Corporation, alongside Lee and Rock & Republic.
Global Presence
Today, Wrangler operates in over 22 countries, including the United States, United Kingdom, Germany, France, India, and China. The brand’s global appeal lies in its ability to blend classic American style with contemporary fashion trends, catering to a diverse customer base.
Sustainability Initiatives
Wrangler is committed to sustainable practices through its WeCare Wrangler™ platform, focusing on three key areas:
-
Planet: Implementing eco-friendly farming practices, reducing water usage, and aiming for 100% renewable energy in owned facilities by 2025.
-
Product: Utilizing sustainable materials like organic cotton and recycled fibers, and innovating processes to minimize environmental impact.
-
People: Ensuring fair labor practices and promoting social responsibility throughout its supply chain.
Notably, Wrangler has saved over 7 billion liters of water through its sustainable initiatives and aims to achieve 100% sustainable cotton usage by 2025.
Product Range
Wrangler offers a wide array of products for men, women, and children, including:
-
Denim: Jeans, jackets, and shirts in various fits and styles.
-
Apparel: T-shirts, dresses, skirts, and outerwear.
-
Footwear & Accessories: Boots, belts, hats, and bags.
The brand also collaborates with artists and designers to create unique collections, such as the Wrangler x Peter Max line, which blends vintage ’70s aesthetics with modern fashion sensibility.
Market Position & Strategy
Wrangler continues to evolve by expanding its product lines and targeting new demographics. The brand has increased its focus on women’s apparel, with sales in this segment growing from 10% in 2019 to 20% in recent years. Collaborations with artists and celebrities, as well as investments in outdoor clothing and national marketing campaigns, have bolstered its market presence.