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Copy this code and use at checkout
Deal Activated, no coupon code required!
Copy this code and use at checkout
Copy this code and use at checkout
Deal Activated, no coupon code required!
Here’s a detailed overview of Wish — what kind of platform it is, how it works, what people like and dislike, and some tips if you plan to use it.
What Is Wish
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Wish (operated by ContextLogic Inc.) is an online marketplace / e-commerce platform founded in 2010 by Peter Szulczewski and Danny Zhang.
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It offers a huge variety of cheap goods, often from China and other overseas manufacturers. Products are sold directly by third-party sellers (not mostly held in stock by Wish itself).
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The idea is “value over brand” — very low-price items, sometimes at major discounts. This appeals to shoppers looking for bargains.
How It Works & Business Model
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Wish lets many merchants list products; Wish takes a commission or fee on transactions.
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It uses algorithms, personalization, and visually-oriented feeds so users are shown items likely to appeal to them. Part of their growth came from strong use of ads and mobile commerce.
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Wish also has “Wish Express” and “Wish Local” features, for faster shipping in some areas, or local drop-points in some regions. But most items are shipped from overseas so delivery times tend to be long.
Key Metrics / Status
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Revenue has fluctuated and declined in recent years. For example, by 2022 Wish had revenue of US$571 million, but also significant operating losses.
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The user base and monthly active users (MAU) have dropped significantly, partly due to reputational and competition issues.
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In February 2024, Wish was sold to the Singapore-based e-commerce company Qoo10 for about US$173 million.
What People Like About Wish
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Very low prices / good deals (if you’re okay with no frills). Many products cost much less than similar items on “premium” platforms.
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Huge variety of items: clothing, accessories, gadgets, home goods, etc. Almost anything inexpensive.
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If patience is acceptable, some users are happy with order value once the product arrives.
Common Complaints & Risks
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Long delivery times: Many users say it takes weeks or more for orders to arrive. Shipping is slow because many items ship from overseas.
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Product quality issues: Some items are lower quality than advertised. Sometimes what you receive looks different (in material, color, size) than the pictures.
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Customer service / refunds: Complaints about difficulty getting refunds, problems with returns, or sellers not responding.
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Counterfeit or unsafe items: Some products have been flagged by regulatory bodies. For example, French authorities once delisted the app/site for many items being non-compliant or counterfeit.
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Reputation issues: Declining trust, lots of negative reviews on consumer forums, etc.
Legitimacy
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Wish is a legitimate business. It is (or was) publicly listed, has millions of users, many sellers, and operates in many countries.
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But being legitimate doesn’t assure high quality or perfect experience — especially because of its marketplace model (many small sellers, variable quality).
Should You Use Wish? Tips If You Decide To
If you plan to buy from Wish, here are suggestions to get the best out of it and reduce risk:
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Check seller reviews & product reviews (with photos) before buying. If many past buyers show issues, that’s a red flag.
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Don’t pay for something urgently — assume long shipping time.
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Small orders first — try buying low price items initially to test reliability.
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Use safe payment methods, ones that allow dispute or refund (credit card, PayPal if available).
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Understand your country’s import / customs rules, shipping fees, duty. Sometimes cheap goods plus high import cost make total expense higher.
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Keep good documentation: order screenshots, tracking info, photos of product received. Helps if refund needed.