Save Up to £713.71 on Interest with a New Credit Card
Save Up to £713.71 on Interest with a New Credit Card
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Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Here’s an in-depth look at uSwitch (commonly styled as Uswitch)—a leading UK-based price comparison and switching platform that empowers consumers to find better deals on everyday services:
What Is uSwitch?
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Founded in 2000 by Lord Milford Haven, uSwitch began as an online service to compare and switch energy suppliers—helping unlock value for users in the newly deregulated UK energy market.
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It’s an online and telephone-based comparison platform covering a variety of sectors: energy, broadband, mobile, insurance, and personal finance—making it easier for users to compare and switch providers.
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uSwitch played a central role in shaping UK comparison services—helping establish the Confidence Code in 2002 (now overseen by energy regulator Ofgem) to ensure trust and transparency in comparison tools.
How It Works
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Users provide details like postcode and service needs; uSwitch compares offers from multiple suppliers and highlights the best deals—zero cost to the user, as it earns commission from providers when users switch.
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Beyond comparisons, uSwitch supports users in tracking energy usage, setting an alarm for better tariffs, and making switching seamless with its mobile app and guidance tools.
Ownership & Milestones
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uSwitch has transitioned through multiple owners:
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Acquired by E.W. Scripps Company in 2006
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Later sold to Forward Internet Group (2009), then to LDC (2013), and Zoopla (2015)
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Since 2018, it’s owned by Red Ventures / Silver Lake as part of the RVU brand family.
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Consumer Trust & Recognition
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Holds high consumer ratings—with a 4-star average on Trustpilot and 411 customer reviews averaging 4.63/5 on Reviews.co.uk.
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In 2024, launched its “We Put U First” brand campaign, emphasizing consumer-first values and support.
Industry Insights & Influence
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uSwitch publishes detailed broadband provider reviews, rating performance across value, speed, reliability, and customer service—based on consumer surveys and authored insight.
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According to a 2025 survey of over 20,000 UK broadband users, Plusnet and Vodafone scored highest overall, while Sky and Plusnet led in customer service and lowered complaint levels (per Ofcom data).
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uSwitch also hosts annual Energy Awards—celebrating suppliers for value, service, and customer satisfaction. In 2025, Octopus Energy topped the list.
Final Verdict
uSwitch is a trusted, consumer-first price comparison platform with deep roots in UK deregulation. Its robust service, unbiased comparisons, and regulatory endorsements make it a dependable choice for savings and switching.
Would you like assistance:
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Comparing uSwitch vs other UK comparison tools like MoneySuperMarket or Confused.com?
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Navigating the process of switching your broadband or energy provider?
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Viewing current best deals on services in your area?