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Motley Fool Stock Advisor Join for just $99 a Year
Motley Fool Stock Advisor Join for just $99 a Year
Deal Activated, no coupon code required!
50% Off 1 Year Full Access to Stock Advisor for New Members
Get 50% Off 1 Year Full Access to Stock Advisor for New Members
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Copy this code and use at checkout
Fool Portfolios Membership Plan Starting From $3,999
Fool Portfolios Membership Plan Starting From $3,999
Deal Activated, no coupon code required!
Here’s a comprehensive overview of The Motley Fool, a trusted player in the world of investing education and advice:
Company Overview
The Motley Fool, founded in 1993 by brothers David Gardner and Tom Gardner (along with co-founders Todd Etter and Erik Rydholm), is a private U.S.-based financial advisory firm headquartered in Alexandria, Virginia. It employs over 300 people globally and serves markets in the U.S., UK, Australia, Canada, Germany, and Japan.
Its name is inspired by Shakespeare’s “As You Like It,” symbolizing the court jester who speaks truth to power—a fitting metaphor for the company’s mission to empower individual investors.
Core Offerings & Business Model
1. Free Content & Financial Education
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The Fool publishes daily market insights, articles, and commentary on financial news and investment strategies via Fool.com.
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Emphasizes long-term, value-based, and shareholder-friendly investing—encouraging individuals to learn and grow their financial knowledge.
2. Premium Subscription Services
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Best-known for Stock Advisor, launched in 2002, offering curated portfolio guidance and monthly stock picks.
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Other offerings include newsletters such as Rule Breakers, Hidden Gems, Ascent, and Millionacres (real estate focused).
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3. Motley Fool Asset Management
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Launched in 2008, this subsidiary manages both active and passive ETFs, including funds like TMFS (Small Cap Growth ETF) and TMFC (Motley Fool 100 ETF). These vehicle offerings bring Fool’s stock selection philosophy to hands-off investing.
Impact & Values
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Plays an active role in investment consumer advocacy: testified before U.S. Congress on issues like mutual fund fees and fair disclosure regulations.
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Cultivates a vibrant global community of investors—millions engage through content, newsletters, books, podcasts, and live streams.
Who Should Use It?
Ideal if you:
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Are an individual investor seeking educational and actionable investment insights.
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Appreciate a long-term, buy-and-hold philosophy for building wealth.
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Want both free market commentary and optional premium guidance or ETF exposure.
Consider alternatives if you:
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Prefer algorithmic robo-advisors or hands-on trading platforms.
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Require highly tailored professional financial planning.
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Focus on technical analysis or day trading rather than long-term stock investing.
Final Take
The Motley Fool stands out for its engaging, accessible investing philosophy combined with deep policy advocacy and growth tools. It has built a loyal community around its education-first approach and continues to evolve with portfolio products, investing services, and international expansion.
Would you like help comparing their Stock Advisor vs Rule Breakers service, exploring the performance of their ETFs, or signing up for a free newsletter?