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Speedo International Limited is a renowned Australian-British company specializing in swimwear and swim-related accessories. Founded in Sydney, Australia in 1914 by Scottish immigrant Alexander MacRae, it is now a subsidiary of the British Pentland Group.

Here’s a breakdown of key aspects of Speedo:

History and Innovation:

Early Beginnings: Originally founded as “Fortitude” in 1914, the company adopted the “Speedo” name in 1928 after a slogan competition (“Speed on in your Speedos”).
Pioneering Designs: Speedo was instrumental in developing modern swimwear. In 1928, they introduced the “Racerback” suit, the first non-wool swimsuit allowing greater freedom of movement.
Technological Advancements: They were pioneers in using new materials, introducing nylon to swimwear in the 1950s and nylon/elastane in the 1970s.
Dominance in Competition: Speedo has a long history of success in competitive swimming. Many Olympic gold medals and world records have been achieved by swimmers wearing Speedo suits, particularly with their Fastskin, Fastskin FSII, and LZR Racer lines.
Chlorine Resistance: In 1994, Speedo launched Endurance, the world’s first chlorine-resistant fabric.

Products:

Speedo offers a wide range of products for all types of swimmers, from competitive athletes to recreational users and children learning to swim. Their product categories include:

Swimwear: A vast selection of swimsuits for men, women, and children, including racing suits (like the Fastskin series), fitness swimwear, and leisure styles.
Goggles: Over seventy models of goggles for various needs, including racing, training, and recreational swimming.
Swim Caps: A variety of swim caps for different purposes.
Training Aids: Kickboards, hand paddles, pullbuoys, fins, and other equipment to assist with swim training and learning.
Footwear: Sandals, flip-flops, and water shoes.
Accessories: Swim bags, towels, snorkels, scuba masks, and even waterproof digital music players and cameras in their “Speedo Digital” line (though some of these may be older product lines).
Sportswear and Underwear: While primarily known for swimwear, Speedo also offers lines of sportswear and, in some regions, underwear.