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Deal Activated, no coupon code required!
Copy this code and use at checkout
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Here’s a bright and delightfully sensory look at Sol de Janeiro, a vibrant beauty brand inspired by Brazil’s sun-kissed culture and joyful self-expression:
Brand Story & Ethos
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Founded in 2015 by Heela Yang, Camila Pierotti, and Marc Capra, Sol de Janeiro was born from an encounter on a Brazilian beach, where founder Heela felt profound body confidence and freedom. She channeled that inspiration into a brand celebrating self-love and inclusivity.
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The name means “Sun of January”, symbolizing the peak of Brazilian summer and the warmth the brand wants to bring to every moment.
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The guiding principle: “Love it. Flaunt it. You’ve got it.”—a bold message of body positivity, confidence, and celebration of all shapes, sizes, and colors. (turn0search10, turn0search5)
Hero Product & Signature Scent
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Brazilian Bum Bum Cream, their flagship product, is a firming body cream enriched with caffeine-heavy guaraná, hydrating cupuaçu butter, antioxidant açaí oil, and Brazil nut oil. It deeply moisturizes while imparting a silky, glowing finish.(turn0news13, turn0search3)
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Its addictive fragrance, Cheirosa 62™, blends salted caramel, pistachio, and vanilla—the scent of Brazilian summers, named after the cultural surge of 1962. (“Cheirosa” means “incredibly delicious scent”)
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The cream’s popularity is staggering: one tub sells every 6 seconds globally—a testament to its cult status and global appeal.
Range & Expansion
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Building on that success, Sol de Janeiro now offers:
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Body mists like Cheirosa 62 and Cheirosa 71
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Body butters, oils, scrubs, and face/body skincare
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Haircare (Brazilian Joia line)
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Lip care (e.g. Açaí Berry and Brazilian Kiss Cupuaçu balms)
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SPF body lotions (Rio Radiance collection)
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Impact & Recognition
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Massive growth: In 2023, Sol de Janeiro reported a 267% sales increase to $267 million. Their success led to a 2021 acquisition by Groupe L’Occitane, valuing the brand at $450 million.
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The brand has appeared on rankings like Fast Company’s Most Innovative Companies, and received honors for prestige and innovation.
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Its virality on TikTok (850M+ views under #SoldeJaneiro) and influencer collaborations (e.g., Barbie Ferreira) have solidified its social media power.
Clean & Luxe Philosophy
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Committed to clean beauty: PETA-certified cruelty-free and mostly vegan (aiming 100% by 2025), dermatologist-tested, and compliant with global safety standards.
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Their packaging uses 25–50% post-consumer recycled plastic, aiming for 100% by 2025. They also ethically source rainforest ingredients.
Bottom Line: Sol de Janeiro isn’t just a beauty brand—it’s a cultural sensation. Blending playful indulgence with body positivity, sun-drenched allure, and product efficacy, it has earned a place in beauty lovers’ hearts around the world.
Let me know if you’d like help exploring their best-sellers, limited editions, or where to shop for the best deals!