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Deal Activated, no coupon code required!
Copy this code and use at checkout
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Here’s a quick visual of the Silver Jeans Co. logo and its classic denim detailing—stylish and timeless, just like their roots.
Brand Overview: Silver Jeans Co.
Silver Jeans Co. is a Canadian-founded denim brand with deep roots in craftsmanship and family heritage. Here’s what sets them apart:
Origins & Heritage
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Launched in 1991 in Winnipeg, Manitoba by Michael Silver as the in-house denim line of Western Glove Works, a family-owned manufacturer dating back to 1921, making it North America’s oldest private denim producer.
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The brand built on decades of workwear expertise and launched its first unisex jean, the “Frisco,” selling an impressive 2 million pairs.
Design Philosophy & Fit
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Fit is everything—Silver offers jeans for every body type: straight, curvy, petite, tall, plus-size, slim, and more.
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The design team is diverse in body types, ensuring real-world, authentic fit experiences: “we’re designing jeans for ourselves.
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Emphasizes quality and durability, with premium fabrics, reinforced stitching, and strong hardware, reflecting its workwear inheritance.
Growth & Recognition
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Produces denim as a subsidiary of Western Glove Works, with current annual revenue (as of 2015) around US$150 million. The brand also owns Jag Jeans.
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Manufacturing shifted to Asia starting in 2002, though design and overarching brand identity remain rooted in Winnipeg.
Recent Developments & Brand Evolution
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In 2025, Silver Jeans launched its first-ever national campaign targeting Gen Z and modern consumers. Featuring Levi Dylan (Bob Dylan’s grandson), plus-size model Tara Lynn, and others, the campaign blends heritage with fresh, creative storytelling.
Community Response & Availability
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Sold across North America through their own site and partnered retailers; pricing generally ranges from roughly $58–99 USD and $74–108 CAD.
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Reddit users praise the inclusive sizing and excellent fit:
“Just got a pair of Silver Jeans… fit really well and had so many options available. Excellent Canadian option for jeans!
Final Thoughts
Silver Jeans Co. perfectly blends heritage denim craftsmanship with modern inclusivity. With a century of expertise, quality builds, and a design team that understands fit firsthand, they’re a standout in the premium denim space. Their 2025 campaign injects fresh energy while honoring legacy.
Would you like help:
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Finding the perfect Silver style for your body type?
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Discovering current deals or retailer options?
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Comparing Silver Jeans with similar brands in fit, style, or sustainability?