$150 Off on Order Over $1500 Sitewide

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Up to $210 Off Hybrid Mattress + $160 Off Memory Foam Mattress

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Bundle & Save 25%

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Subscribe Annual Enterprise SMB Plan Purple Starting At $260

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Queen Mattresses Starting at $999

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Here’s an updated look at Purple, the innovative sleep brand best known for its grid-tech mattresses and cooling comfort:

What Is Purple?

Founded by cousins Tony and Terry Pearce, Purple revolutionized mattress design in the early 2010s with its unique GelFlex Grid—a hyper‑elastic polymer grid that adapts instantly to your body, offering simultaneous support and pressure relief unlike memory foam or springs.

Innovation & Design Highlights

  • GelFlex Grid: Provides responsive cushioning under pressure points while maintaining proper alignment. Cooler than memory foam thanks to air‑flowing grid channels. Layer Configuration (Original model): 2″ GelFlex top + comfort foam + base foam + edge‑support layer. Around 9.25″ tall.

  • Enhanced models:

    • PurplePlus – adds more comfort foam for a softer feel

    • PurpleFlex – entry-level firm model with grid + single base foam

    • Restore & Rejuvenate hybrids – add coils beneath the grid for bounce and airflow.

Pros & Benefits

  • Pressure relief & cooling: Ideal for side/back sleepers under ~230 lbs; users note reduced hip/shoulder pain.

  • Motion isolation & edge support: Good motion separation, though edges can feel slightly less firm.

  • Health-backed claims: Site cites studies claiming up to 21% fewer awakenings and 40% pain reduction.

  • Customer satisfaction: Over 114,000 5‑star ratings, with users touting cooling, pain relief, and comfort.

Cons & Considerations

  • Unique feel takes adjustment: The grid may feel odd initially until you get used to it.

  • May lack support for heavier sleepers (>230 lbs) or stomach sleepers. Their charts show diminished support for heavier users.

  • Edge compression: Some find the perimeter slightly less stable than hybrid beds.

  • Negative reviews exist: A few users (Reddit) report back pain or discomfort despite the hype.

Expert & Consumer Reviews

  • Sleep Foundation: Rated top for side sleepers under 230 lbs (8/10 ratings for side/back).

  • Good Housekeeping: Praised cooling, pressure relief, and support.

  • SleepDoctor.com: Called it a good midsized pick with solid cooling and value.

Pricing, Trials & Deals

  • Original Purple: Starting at $999 Queen, often with coupons and bundled deals.

  • PurpleFlex: Entry-level option on sale for ~$999 Queen (down from ~$1,299).

  • Sales: July 2025 deals include up to $600 off mattresses + up to $900 credit with Restore/Rejuvenate models.

  • Trial & warranty: Includes a 100-night sleep trial (min. 21 nights) and 10-year warranty, with free shipping/returns in continental U.S.

Bottom Line

Purple stands out with its innovative grid technology, offering a cooling, pain-relieving mattress that’s especially appealing to cooler sleeper preferences and mid-weight individuals. However, its unique feel may require adjustment, and heavier users should consider the hybrid versions.

Would you like help comparing Purple to competitors like Casper or Saatva, locating a showroom nearby, exploring current coupon offers, or deciding which Purple model fits your sleeping style best?