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Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Copy this code and use at checkout
Okay, here’s the information about LightInTheBox without the numbers:
LightInTheBox is a global online retail company that sells a wide variety of products, including clothing, accessories, gadgets, and home goods, directly to consumers worldwide.
Here’s a summary of what you should know about them:
General Information:
- Founded: June in Beijing, China by Quji Guo and Alan Guo.
- Headquarters: Singapore. They also have offices in California, Shanghai, and Beijing.
- Publicly Traded: Listed on the New York Stock Exchange (NYSE) under the ticker symbol “LITB” since June.
- Business Model: Initially an online retailer offering multi-category consumer products. They are currently undergoing a strategic shift towards developing their own proprietary apparel brands, with a focus on design and quality.
- Proprietary Brand: They launched their first proprietary brand, Ador.com, specializing in women’s clothing for ages thirty-five to fifty-five.
- Services: Besides selling directly to consumers, they also offer e-commerce services to other companies, including advertising, supply chain management, payment processing, order fulfillment, and shipping solutions.
- Websites: They operate through several websites, including lightinthebox.com and miniinthebox.com, available in multiple languages.
Key Historical Points:
- Early Years: Started with a registered capital of US$three million.
- Restructuring: In March, they were restructured and incorporated as LightInTheBox Holding Co., Ltd., becoming the ultimate holding company.
- IPO: Went public on the NYSE in .
- Strategic Shift: In recent years, they’ve been transitioning to focus on proprietary brands and apparel design.
- Stock Split: They underwent a one-for-six stock split on September.
Customer Reviews and Reputation:
- Reviews are mixed but generally lean towards positive.
- Many customers praise the wide selection of products, affordable prices, and the quality of items (once they arrive).
- Some reviewers have reported issues with sizing accuracy (especially for clothing), shipping times, and the returns/refund process.
- Customer service is generally rated as acceptable, with various communication channels available.
In conclusion, LightInTheBox is an established global online retailer that is currently evolving its business model to focus more on its own apparel brands while still offering a diverse range of other products. Customer experiences vary, so it’s advisable to read recent reviews and consider factors like sizing and shipping when making a purchase.