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H&M is a retailer known for fast-fashion apparel. Erling Persson founded the company in 1947 with one shop in Sweden that he called Hennes, which translates to hers. The shop sold only women’s clothing. He would later add shops in Norway as the chain grew. After acquiring a company that sold hunting gear for men, Persson brought men’s clothing into his shops and changed the name to Hennes & Mauritz, which eventually led to the H&M name. H&M has a long history of collaborating with famous faces.