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Here’s a stylish snapshot of Hello Molly’s vibe—vibrant party dresses, mini staples, and exciting fashion-forward pieces that capture the energy fans love.

What Is Hello Molly?

Hello Molly is an Australian online fashion boutique founded in 2012 by Echo Liu and based in Sydney, with additional offices in Los Angeles and Beijing. It specializes in on-trend, feminine clothing—notably dresses, rompers, tops, bottoms, swimwear, and accessories.

  • Originally launched with a small collection, by 2021 the brand had grown over AU$100 million in annual sales.

  • It drops 100+ new styles per week, aiming to stay ahead of fashion trends and emphasize variety.

Style & Aesthetic

  • Known for bold, feminine styles—think flirty dresses, fitted sets, bold colors, and occasionwear.

  • The brand’s tagline: “Wear it. Love it. Own it.” reflects its spirited, confident identity.

  • Collections span categories like Dresses, Best Sellers, Homecoming, Swim, Rompers, and more.

Popular & Trusted

  • Influencer & Social Media Appeal: Widely featured in TikTok and IG hauls as fresh and buzz-worthy.

  • Media Mentions: Celebrity spotting includes Emily Ratajkowski, Jasmine Tookes, and Jenna Dewan. Hello Molly was also featured in Vogue Australia and Glamour.

  • Positive Review Example: > “I’ve gotten like 3 or 4 dresses from them. I love them! The quality is great and the shipping is super fast too… 10/10 will shop again.

Mixed Feedback & Cautions

  • Customer Reviews on Trustpilot are largely glowing, especially around responsive customer service.

    “Reviewers overwhelmingly had a great experience… quick responses, kindness, professionalism.

  • Sitejabber reviews are more varied, with an overall low average (1.7/5), suggesting some customers experienced issues with returns or satisfaction.

  • One recent review called out sizing inconsistency and lack of customer support:

    “The product is good quality, but sizing can be way off, and not returnable. Customer service is non-existent.

Final Thoughts

Hello Molly brings bold, fun, and fast fashion for party-ready and everyday styles—especially popular among social media-savvy shoppers. The designs are vibrant, and the drop cadence ensures fresh options often.

That said, if you’re shopping, keep these tips in mind:

  • Check the size guide carefully (sizing may run smaller or vary by item).

  • Review the returns policy before buying.

  • Browse customer reviews for the specific piece you’re eyeing.

Would you like help comparing Hello Molly to other similar brands, picking a piece for an event, or finding current sale picks?