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Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
Deal Activated, no coupon code required!
G2A.COM is a global digital marketplace specializing in the sale of digital products, primarily video game activation keys. Founded in 2010 by Bartosz Skwarczek and Dawid Rożek in Rzeszów, Poland, the company has since expanded its operations worldwide, with headquarters in the Netherlands and offices in Poland and Hong Kong.
Business Model and Offerings
G2A operates as an intermediary platform, connecting buyers and sellers of digital goods. It does not sell products directly but facilitates transactions between third-party sellers and consumers. The marketplace offers a wide range of digital items, including game keys for platforms like Steam, EA app, Uplay, PlayStation Network, Xbox, and Nintendo Switch. Additionally, it provides gift cards, software, streaming service subscriptions, and other digital products.
Scale and Reach
As of 2024, G2A boasts over 35 million users across more than 180 countries, with a catalog featuring over 75,000 digital items. The platform has facilitated the sale of more than 135 million items and receives over 200 million visits annually.
Security Measures
To ensure a secure marketplace, G2A employs various measures, including artificial intelligence tools, human supervision, and partnerships with companies like Ravelin and Justt to combat fraud. All sellers undergo strict verification processes, and the platform is a member of the Merchant Risk Council, underscoring its commitment to security.
Additional Services
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G2A Direct: Launched in 2016, this partnership program allows video game developers and publishers to earn revenue from third-party sales of their products on G2A’s marketplace.
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G2A PAY: Introduced in 2015 as an online payment gateway supporting over 200 payment methods, G2A PAY was integrated into ZEN.com, an electronic money institution, in 2022.
Controversies and Criticisms
G2A has faced criticism over the years, particularly concerning the sale of game keys obtained through unauthorized means, leading to financial losses for some developers. In response, the company has implemented stricter seller verification processes and enhanced its security measures to prevent fraud and protect consumers.
Awards and Recognition
In 2024, G2A.COM received the first prize for Best Digital Marketing Campaign at the eCommerce Awards, organized by the UK’s eCommerce Association. The award recognized G2A’s campaign promoting diversity and inclusion in the digital environment, specifically supporting women in the video game industry. Additionally, G2A.COM secured third place in the Innovation in Payment Methods category.