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Forever 21 was first founded in Los Angeles in 1984, it was a small boutique store named Fashion 21. Founders Do Won Chang and Jin Sook Chang initially focused on selling Korean clothing designs to the Korean American community. Over the years, the store gradually became popular outside of the Los Angeles region, and their inventory was broadened to include a lot of trendy American designs. It was rebranded as Forever 21, and more locations were opened around the nation. Forever 21 primarily focuses on women’s fashion, but the stores and website also sell men’s clothing, girls’ clothing and home goods.